As we all know, ageing is an inevitable process that we cannot stop, slow down or pause – it is a fact of life whether we like it or not. In modern day society, we have become fixated on the ageing process from a cosmetic point of view since most people associate youth with looking and feeling better. One survey*, carried out by the Anti-Ageing Health and Beauty Show, found that wrinkles and loss of skin elasticity were among the top anti-ageing concerns amongst British women. Although the process of ageing cannot be controlled, we now know that we can help to prevent the visible signs of ageing thanks to the evolution of science. Using the best of both science and natural ingredients, Forever has created an innovative range of advanced skincare that focuses on the issue of ageing skin. Infinite by Forever is our new line of skincare which uses peptides, natural minerals, botanicals and desert plants which work synergistically with the key ingredient of aloe, to increase its efficacy and benefits.