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  • Writer's pictureChristina Warr

Hello Aloe Cooling Lotion - Goodbye Aloe Heat Lotion

We are excited to announce that we will be launching a new topical product to support muscles and joints in December 2022 (Aloe Cooling Lotion). This new product will provide similar benefits to Aloe Heat Lotion by soothing tired muscles, yet work differently. This new product will contain the following key ingredients:

  • Aloe: Conditions skin and supports ease of massaging muscle areas.

  • Menthol crystals: Provides a powerful cooling and refreshing sensation.

  • Camphor: Produces a soothing or relaxing sensation when massaged into to the skin.

  • Eucalyptus oil: Helps ease sore muscles with a cooling, soothing effect.

  • MSM: An organic sulfur compound that is the third most abundant mineral in our body and will help provide comfort.

  • Aloe Cooling Lotion is now available to purchase

Why is Aloe Heat Lotion being discontinued in the EU? Due to a change in EU regulations, we made the difficult decision earlier this year to stop selling Aloe Heat Lotion (Item #064) and Aloe Heat Lotion sample sachets (Item #10623) at the end of 2022. Affecting all EU markets, this decision was based on a new regulation in the EU restricting the percentage of use for methyl salicylate, which creates the “heat” in our Aloe Heat Lotion formula. We attempted to reformulate this product, but with the new reduced percentage requirements, it didn’t reach our high-quality performance standards. We will stop selling Aloe Heat Lotion and Aloe Heat Lotion sample sachets on December 17, 2022. Any FBO or customer that purchases Aloe Heat Lotion or Aloe Heat Lotion sample sachets can continue using the products personally after this date. However, FBOs in the EU cannot sell or promote either of these products after December 17, 2022.We are very excited about the new Aloe Cooling Lotion launching in the EU December 2022, and we are confident that this product will provide FBOs in the EU markets with a great replacement for the Aloe Heat Lotion. It’s cooling, soothing effects are long lasting and effective, and it applies smoothly with a stimulating fragrance.More news on the exact start-sell date of the new Aloe Cooling Lotion will follow shortly.

FAQ Aloe Heat Lotion

Why is Aloe Heat Lotion being removed from the Forever range? There are new EU regulations limiting the amount of methyl salicylate in all cosmetic products. Methyl salicylate is the ingredient that creates the ‘heat’ in our Aloe Heat Lotion, and the new limits are so low that the product would not have the desired effect. We are therefore ending sales of Aloe Heat Lotion, either in tubes or samples, on 17 December 2022 in all EU Member States. This also affects the boxes that include Aloe Heat Lotion. What is methyl salicylate? Why is it used? Methyl salicylate is the ingredient that creates the ‘heat’ in our Aloe Heat Lotion. Methyl salicylate occurs naturally in evergreen, for example. It has a characteristic mint-like fragrance and is used for its calming properties. What do the new regulations mean for how methyl salicylate is used? Methyl salicylate may still be used in cosmetic products, but at far lower levels than before. The new regulations would mean a huge reduction in the functionality of Aloe Heat Lotion. Do any other Forever products contains methyl salicylate? No, Aloe Heat Lotion is the only Forever product to contain methyl salicylate. For how long can I sell Aloe Heat Lotion to my customers? You may sell Aloe Heat Lotion up to and including 17th December 2022. You may use the product for your own personal use also after this date. Will Aloe Heat Lotion be coming back with a new formula? No, we are replacing it with a more modern product which does have similar product functionality to the Aloe Heat Lotion. This new product fits very well in the fast growing category of ‘Cooling Gels’, which are particularly popular amongst people with a sporty lifestyle. If a customer wants to return an Aloe Heat Lotion after it is discontinued, can this be done via the Customer Satisfaction Guarantee? Yes, our generous 60-day Customer Satisfaction Guarantee naturally still applies, whatever the reason. I’ve been using Aloe Heat Lotion for many years. Should I be concerned about my health? People around the world use Aloe Heat Lotion, and we have never had any health-related complaints about the product.The content and amount of ingredients in all our products are within safe, approved levels, in accordance with strict prevailing legal requirements and recommendations. Customer safety is our highest priority, and the end products are carefully assessed for safety, both by us and an external third party, in order to guarantee a safe product. Can I still feel safe using Forever’s products? Yes! Forever’s product development team is constantly working to improve and update our products, and always considers the latest information and recommendations as regards new products and new regulations. All the ingredients and their use in our products are currently permitted in the EU, and the end products are carefully assessed for safety, both by us and an external third party, in order to guarantee a safe product.


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